I think this works..
http://smallbusiness.aol.com/features/best-and-worst-company-names-of-all-time
This article is a critical piece that AOL published about company names. It claims that companies should carefully select the name they choose to go by, for the name can make or break a deal. It states that company names should appeal to the customer and directly state what the business is about.
This article is a claim of policy, that tells readers what names are acceptable for companies and which ones are not. It follows the appeal of Logos, logicallly explaining the importance of choosing a suitable name.
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